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Printing Green: 12 Things You Need to Know
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Contents
Introduction
Learn the lingo
Preserve and conserve
Think about ink
Do it digitally
Consider alternative papers
Choose better bleaching solutions
Educate your clients
Practice what you preach
Offset cost with creativity
Know industry standards
Evaluate projects individually
Stay informed
 
     
by Cassie Hart
Originally published in Dynamic Graphics Magazine, April/May 2005

Many of us make a conscious effort to practice environmental responsibility. We haul old newspapers to local recycling centers. We use ink refill kits instead of buying new cartridges for our printers. And who doesn?t have at least one blue recycling bin wedged underneath the desk?

But is this enough? Noah Scalin, founder of ALR Design doesn?t think so. ?Social consciousness isn?t just about making good paper and ink choices,? he says. ?A lot more of it has to do with how work is produced.? For designers, this means keeping the environment in mind when planning projects. The following guide to ?more green? offers 12 ways to incorporate environmental awareness into your work.

 
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